Everyone loves a little holiday inspiration and gift guides are a great and creative resource that can be used to grow sales.

Gift guides are easy to navigate and aim to include a thoughtful collection of items for everyone on a shoppers holiday list. These guides have become quite popular over time and there are many gift guides to review online. These guides offer a unique method for marketing products, as many shoppers will not only be shopping for “mom” or “teens” but will be on a searching to find the perfect gift for that special “foodie” on their list.

Understanding the different ways in which shoppers will be browsing for products during the holidays and the gift ideas they will come across in popular gift guides may help strengthen your marketing initiatives during the holiday season.

You might also consider creating your own gift guide filled with thoughtfully selected holiday items. If so, there are some Amazon resources that can assist you in communicating this your Amazon customers. The Manage Your Customer Engagement (MYCE) tool allows you engage directly with your Amazon customers and supports new product announcements and gift guide campaigns as outlined in this Seller University video.

Take a peek at the various Amazon Gift Guides to get inspired by trending gift ideas this holiday season!

Small Business Gift Guide ▪Amazon Holiday Gifts ▪ Amazon Gifts