Appeal for Amazon Seller Account Reinstatement

Dear Amazon Seller Performance Team,

Thank you for notifying us about the deactivation of our seller account. We acknowledge the violation of Amazon’s Seller Policies, the Seller Code of Conduct, and the Drop Shipping Policy. We deeply regret these oversights and take full responsibility for the issues.

We are committed to learning from our mistakes and have implemented significant changes to prevent such issues from recurring. Below is our Plan of Action (POA), detailing the root cause of the violations, the immediate corrective measures taken, and the long-term preventive steps implemented to ensure compliance with Amazon’s policies.

Root Causes of the Violations

Unintentional Drop Shipping Policy Violations:

Products were shipped directly from other retailers (including Amazon) with retailer invoices and packaging. This violated Amazon’s Drop Shipping Policy.

Our team was unaware of the requirement to identify ourselves as the seller on all external packaging, invoices, and slips.

Inventory Management Issues:

Our stock management software failed to update inventory levels, leading to overselling. To avoid delays, some orders were drop-shipped from other online retailers.

Insufficient Team Training:

Our team lacked proper training on Amazon’s Drop Shipping Policy and the Seller Code of Conduct, leading to violations.

Inadequate Listing and Pricing Verification:

Product listings and pricing were not adequately reviewed, resulting in errors and policy violations.

Immediate Corrective Actions Taken

Ceased Drop Shipping Immediately:

We have permanently stopped all forms of drop shipping.

All inventory is now stored and shipped directly from our warehouse.

Complete Inventory Reset:

All previous listings have been deleted.

We are rebuilding our catalog with products sourced directly from manufacturers or authorized distributors.

Improved Inventory Management:

We have switched to Veeqo and 3D Sellers software for accurate inventory tracking.

A dedicated team now manually reviews and updates inventory levels to avoid overselling.

Mandatory Team Training:

All staff, including managers, have undergone comprehensive training on Amazon’s Drop Shipping Policy and Seller Code of Conduct.

We have enrolled in Amazon Seller University to ensure continuous learning and compliance.

New Listing Procedures:

Each product is now individually verified for accurate descriptions, pricing, and compliance with Amazon’s policies before being listed.

All new suppliers are vetted for authenticity, and authorization letters are obtained from rights owners before listing their products.

Enhanced Order Fulfillment Process:

All orders are processed promptly from our warehouse.

Packaging now includes our branding and complies fully with Amazon’s requirements.

Preventive Measures for Long-Term Compliance

Transition to FBA:

We plan to transition 75% of our inventory to Fulfillment by Amazon (FBA) to ensure timely and compliant order fulfillment.

Dedicated Compliance Team:

A dedicated compliance team monitors policy updates, account health, and adherence to Amazon’s guidelines.

Weekly audits are conducted to ensure all operations align with Amazon’s policies.

Supplier Verification Protocol:

Suppliers are verified for authenticity, and their authorization is confirmed before purchases are made.

Only products from manufacturers or authorized distributors are sourced moving forward.

Proactive Customer Service:

Post-sale courtesy emails are sent to customers to ensure satisfaction and address any issues promptly.

Trademark Registration:

We are registering our brand with the USPTO and plan to sell under our own brand in the future, ensuring full control over authenticity and compliance.

Vacation Mode Implementation:

Listings will be paused if stock levels are low to prevent overselling.

Commitment to Amazon Policies

We are fully committed to adhering to Amazon’s policies and maintaining a trustworthy relationship with customers and Amazon. The following steps demonstrate our dedication:

Regular employee training programs on Amazon policies.

Continuous consultation with legal advisors for intellectual property and compliance guidance.

Transparent communication with Amazon to address any concerns promptly.

We respectfully request the reinstatement of our account. We are determined to rebuild our business on Amazon responsibly and in full compliance with Amazon’s policies. Thank you for your consideration.

Sincerely,