It is not as easy as Amazon makes it sound. Amazon is more interested in registering brands that already exist in the real world.

1. If your brand product really exists in the real world, your products will meet all US standards for packaging (child safety warnings, metal content, made in what country, warranty info, expirations, contact info, etc......as it pertains to the item sold), have all COC's necessary on file, have GS1 registered UPC's in your business name on the product, even have MSDS's on hand in your company/brand name, just to start. Your own brand URL where customers can purchase your product line is always helpful but not necessary. In addition, it is always helpful to be able to show retailers around the country who carry your line of products. USTPO registered Trademark should not be pending, but the final determination document. When you were approved by your Liability Insurance Company, they asked for all of the same information prior to issuing the policy, so what Amazon asks for is no different.

2. Now if your brand does not exist, any one of these can cause a problem.

- Are you approved to sell in the category?

- Are you approved to sell the product?

- Your UPC does not match the GS1 data base.

- Why do you request a UPC exemption when you are a manufacturer?

- Your packaging does not meet US standards.

- Does your product have proper labeling in an easy-to-read format?

- The quality of your photo's need improving.

- Do you have all COC’s that may be necessary, issued from a USA based Lab.

- Do you have the FINAL DECISSION from USTPO attesting that your Brand is now yours.