Amazon declined my application to create new ASIN under my own brand
Hi everyone,
I’m the owner of a brand called “Happy Twigs” and currently have a few ASINs live on the UAE marketplace. I haven’t completed Brand Registry yet and don’t have a brand store, but I’ve already applied for a trademark.
Recently, I tried listing a new ASIN under the same brand, but it got rejected. I reached out to Amazon and explained that I own the brand, and even provided supporting documents like my trademark application and LLC license—but this was the response I received.
Has anyone faced something similar? I’d really appreciate any advice or suggestions on the best way to move forward so I can list my products successfully.
Thanks in advance!
Here's the response I got from Amazon:
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Amazon
04:35 PM
26/06/2025
Hello from Amazon Selling Partner Support,
We understand that you are facing 5461 error while trying to create a listing.
During our review of your application, we identified that the requested 659048924269 is not related to the Happy Twigs. In view of the aforementioned, we had to decline your application.
If you still wish to create this listing and have the required Product ID, please review the Amazon Product ID policy in the below mentioned help page and submit new application:
Go to: https://sellercentral-europe.amazon.com/help/hub/reference/G200211450
Amazon declined my application to create new ASIN under my own brand
Hi everyone,
I’m the owner of a brand called “Happy Twigs” and currently have a few ASINs live on the UAE marketplace. I haven’t completed Brand Registry yet and don’t have a brand store, but I’ve already applied for a trademark.
Recently, I tried listing a new ASIN under the same brand, but it got rejected. I reached out to Amazon and explained that I own the brand, and even provided supporting documents like my trademark application and LLC license—but this was the response I received.
Has anyone faced something similar? I’d really appreciate any advice or suggestions on the best way to move forward so I can list my products successfully.
Thanks in advance!
Here's the response I got from Amazon:
------------------------------------------------------------------------------------------------------------------------------
Amazon
04:35 PM
26/06/2025
Hello from Amazon Selling Partner Support,
We understand that you are facing 5461 error while trying to create a listing.
During our review of your application, we identified that the requested 659048924269 is not related to the Happy Twigs. In view of the aforementioned, we had to decline your application.
If you still wish to create this listing and have the required Product ID, please review the Amazon Product ID policy in the below mentioned help page and submit new application:
Go to: https://sellercentral-europe.amazon.com/help/hub/reference/G200211450
0 replies
Seller_Su5I8XD6RPw0F
Hello! I had same issues. When every document will ready they will allow you to create your ASIN. But don’t forget make your own barcode through GC1, without it Amazon not allowed make your brand ASIN. Now I try apply my barcode, it is terrible they need all documents to prove it and I already wait third day and they still didn’t accept. So prepare for long process. Best regards!
Seller_o4ftfrArynqte
It appears that your issue is that your Barcode is not registered to your name in the GS1 Barcode system. Upon a quick online check, the barcode you mentioned is registered to GRAND VIEW WINERY in the USA.
For authentic branded items, all barcodes must be correctly generated and registered through gs1.org so that they can be verified.
Hope this helps you.
