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If you plan to take time off over the holidays, we recommend that you update your vacation status to avoid missing orders that could affect your performance. This setting temporarily removes your seller-fulfilled listings from product detail pages and search results.

To set up vacation status, go to: Store status and vacation settings.

If you plan to send seller-fulfilled orders on public holidays, we recommend that you manage your holiday settings to override a public holiday and change it to an “operating day.” Allow up to four hours for any changes to be reflected in your delivery promise and orders received.

To override a public holiday, go to: Holidays.

For more information about vacation status and holiday settings, go to: Listing status for vacations, holidays, and other absences. and Manage Holiday Settings.

To get support during the holidays, contact Account Health Support a dedicated support channel for you to ask questions about your account health.

Account Health Support will have special hours of operations during the holiday season:

  • December 25, 2024–Support will be closed and will resume on December 26, 2024.
  • January 1, 2025–Support will be closed and will resume on January 2, 2025.

For more information, go to: Account Health Support FAQ.

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You've told us that you want more options for offering discounts to customers. Now, you can set percent-off price discounts with a minimum discounted price.

Here's how the new feature works:

  • When you create a price discount, you can enter a percent-off discount that will automatically apply to your item's regular offer price or sales price. For example, if you enter a 20% discount on a $100 item, the discounted price will be $80.
  • To ensure that your percent off amount doesn’t result in prices that are unintentionally too low, you can also set a minimum discounted price. If you reduce your regular offer price low enough such that the percent-off amount results in a discounted price below the minimum discounted price, the price discount will automatically deactivate. You can find promotions that require attention on your Price Discount dashboard.

    For example, if you create a 20% discount on a $100 item and set a minimum discounted price of $75, the discounted price will be $80. If your regular offer price drops from $100 to $90, the 20% discount will apply to the $90 price, resulting in a discounted price of $72. In this scenario, your price discount will automatically deactivate because the discounted price of $72 is less than your minimum discounted price of $75. This setup helps you maintain your desired pricing structure.

You can still create price discounts with fixed discounted prices.

Primary users of your Seller Central account have access to the Price Discounts tool by default. To grant access to secondary users, the primary user must go to Global User Permissions, select the secondary user, and enable View only or View & edit permissions.

For more information about percent-off discounts, go to Create a price discount or visit the Price Discount dashboard.

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New feature to edit coupon discounts
by News_Amazon

You’re now able to increase discount amounts for active coupons without the need to recreate the coupon.

This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels.

Note: To maintain customer trust, you can only edit coupons to increase the discount.

To edit an active coupon discount:

  1. Go to Advertising > Coupons
  2. Select the coupon that you want to edit
  3. Click Edit
  4. Enter the new, higher discount amount
  5. Click Submit to save your changes

For more information to create and manage coupons, go to: Create a coupon.

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On November 27, 2024, we'll automatically enroll you in Customer Service by Amazon for all of your Self Ship orders. This mandatory program for domestic Self Ship sellers will include a 0.65 AED fee for all shipped units.

Customer Service by Amazon aims to enhance customer experience, reduce your workload, and improve your seller ratings.

Under this program, you’ll receive the following benefits:

  • Customer contact management: 24/7 multilingual customer support via phone, chat, and email to eliminate the need for you to manage buyer-seller messages.
  • Return pickup management: We’ll coordinate with customers and carriers for returned products and deliver to your registered address.
  • Customer refund management: We’ll evaluate and authorize eligible returns based on our MENA return policy. Once the product has been delivered to you, we’ll issue you the refund.
  • Seller reimbursement: If you receive a returned product that is different or damaged, you can easily access our seller protection policy through SAFE-T claims.

To learn more, go to Domestic Self Ship Customer Service by Amazon (Domestic Self Ship CSBA).

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During Black Friday and Cyber Monday, participate in one of the biggest brand-building advertising opportunities and help shoppers around the world discover your products and deals.

Here is your advertising checklist to use during this holiday event:

1. Optimize for engagement.

Select high-quality, larger-size product snapshots that make it immediately clear for customers what’s being promoted.

Use single-product creative that features simple and neat composition.

Use simple, easy-to-read copy to help clarify promoted products.

Include sharp, vivid visual elements to help your creative pop. For example, color product images, logos designed on colored frames, and high background-to-foreground contrast can make creative more noticeable..

Improve brand recognizability by displaying a distinct logo that is familiar to customers.

Promote your top deals and products through responsive e-commerce creative, which allows you to promote your products using optimized ads.

2. Ensure your store is ready.

Make sure your store’s Black Friday and Cyber Monday promotional messaging adheres to ad policy: In your brand’s store, promotional messaging is only permitted when used with the Featured Deals store widget.

Use the approved stores layout for the holiday event: Featured Deals widget on top, text banner in the middle, product grid at the bottom.

Schedule a separate store version for Black Friday and Cyber Monday if needed..

For more information on how to prepare for this holiday event, go to the Ads Black Friday and Cyber Monday guide or the Ads Holiday Guide.

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We’ve updated the Complete Your Drafts dashboard to help you better manage and publish your draft listings.

You’ll now have access to the following new features:

  • Unified view: A streamlined interface to manage all of your drafts from web URL, blank form, or other methods in one place.
  • Unlimited storage: Save as many drafts as you need.
  • Cross-browser compatibility: Access and save your drafts from any browser.

To access the updated Complete Your Drafts dashboard, select Complete Your Drafts from the Catalog drop-down menu. Or, go to the List Your Products page and click View my drafts under Complete your listings.

For more information, go to Complete Your Drafts.

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The 2024 Holiday Brand Guide is here
by News_Amazon

The 2024 Holiday Brand Guide is designed to help you prepare for holiday shopping season—Black Friday, Cyber Monday, and end-of-season deals.

In a survey of 5,000 U.S. consumers, 71 percent plan to shop online on Black Friday, and 70 percent say they will proactively check for deals during Cyber Week.

To help you get the most out of this holiday shopping season, the guide includes overviews and best practices for brand programs, such as A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics. As well as helpful tips to make your listings stand out, best ways to refresh your content, and easiest ways to get the right deal to specific audience segments.

To get started, go to 2024 Holiday Brand Guide.

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You can now share video content across detail pages of product variations, like different sizes and colors, with a quick hassle-free process.

Videos can provide customers with more information about your products and their variations such as size, color and packaging. Adding video content to product detail pages can increase customers’ confidence about their purchase decision.

To display your video content across related product detail pages, go to Upload and Manage Videos under "Catalog" and select "Upload video" on the right side of the page.

Go to "Upload and Manage Video" and the follow these steps:

  • Enter a "Title" for your video.
  • Enter ASIN in the "ASINs" text box.
  • Enable "Include ASINs’ product variations" to share your video content across related product variation detail pages.

It can take up to three days for videos to appear across your related product detail pages.

For more information about how to extend video content across product variation detail pages, go to Manage product videos FAQ.

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We've redesigned Seller News on desktop to improve your access to top news and updates. The new layout, refined article categories, and enhanced navigation help you quickly find the information that impacts your business most.

Key features include:

  • A dedicated homepage with a Featured Stories section that highlights the most important updates, policy changes, and announcements all in one place.
  • Streamlined categories organize articles by topic, helping you find related content more easily.
  • Suggested articles that are similar to the ones you're currently reading, so you won't miss relevant updates.

To experience all of the exciting new features on desktop, go to the redesigned Seller News homepage.

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New country-specific features in the Image Manager tool will give you more control over your product images.

You can now use the Image Manager tool in Seller Central to view and delete localized images that display in a specific country, such as images that contain text in the local language.

The new enhancements available in Image Manager are:

  • Country-specific image views: View both global and country-specific images in separate, dedicated sections of Image Manager.
  • Image deletion capability: Delete country-specific images directly from Image Manager to keep your library organized and up to date.

To get started, go to Image Manager.

You can also learn more about country-specific product images.

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