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Share your feedback with us after any support call
by News_Amazon

You can now provide immediate feedback to us at the end of a call with Selling Partner Support.

Previously, you had to wait for us to send you an email after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.

This survey makes it easier to share feedback immediately after you receive assistance. It's part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.

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Set your listing status for during the upcoming holiday
by News_Amazon

If you’re taking time off and won’t be able to fulfill orders, you can set your account to vacation mode to remove your seller-fulfilled listings from the Amazon store.

To set up vacation mode, go to Settings, choose Account Info, then select Vacation Settings and set the status of your listings to Inactive.

Your seller-fulfilled listings will be removed from Amazon product detail pages and search results within one hour. When you’re ready to sell again, you can change the status of your listings back to Active.

For more information, go to Listing status for vacations, holidays, and other absences.

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Streamline your customer invoicing with the new invoice upload feature
by News_Amazon

To simplify how you handle customer invoices, we've launched a new invoice uploader feature that allows you to do the following:

  • Quickly share invoices with customers through an intuitive interface that requires just a few clicks. This streamlined process helps maintain communication while saving time.
  • Process multiple invoices simultaneously through the bulk upload functionality, which reduces administrative overhead and improves efficiency.
  • Track missing invoices with automatic identification of orders that don't have an invoice. This proactive approach helps avoid overlooked invoices and helps you maintain accurate financial records.
  • Use API integration to seamlessly integrate this feature into your existing systems and workflows, including programmatic invoice uploads, sharing, and tracking. For more information about API integration, go to our Create and upload invoices.

To access the invoice uploader, follow these steps:

  1. Go to Orders, and click Manage orders.
  2. Under Order details, click the desired order number.
  3. Click Manage invoice, and upload the invoice.

For more information about invoicing, go to Quick reference: VAT invoicing for the customer, or contact your tax advisor.

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Track and improve your brand's growth with Amazon Brand Builder
by News_Amazon

We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.

A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.

When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:

  • Launch Viable Selection
  • Establish Brand Identity
  • Grow Brand Awareness
  • Build Brand Loyalty
  • Strengthen Brand Recall

In this panel, you can also see the recommended actions that can help you advance to the next stage.

Note: The data is refreshed on a monthly basis.

To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.

For more information about building your brand on Amazon, go to Build Your Brand.

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Get personalized restock recommendations for your inventory
by News_Amazon

The new Restock recommendation feature in Seller Central uses a demand forecasting model to help you maintain healthy inventory levels for your Fulfilled by Merchant listings. It calculates suggested restock quantities and restock-by dates for your products that meet specific criteria, including active sales in the last three months, projected demand, and current days of supply less than 14 days.

Restock recommendations provide you with:

  • Suggested restock quantities based on current inventory and projected two-week demand across all locations.
  • Estimated days of supply based on the projected demand for your products.
  • Forecasted eight-week demand trends using artificial intelligence models.

To access these insights, go to your Manage Inventory page and click Restock notification in the Inventory column.

To learn more, go to Restock recommendation.

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Plan FBA inventory for Chinese New Year and Ramadan
by News_Amazon

Chinese New Year is approaching on January 29, 2025. We recommend that you prioritize sending your Fulfillment by Amazon (FBA) shipments to fulfillment center now to maximize your sales potential. Due to increased global demand and potential shipping delays, it’s important to ensure that you have enough inventory for Ramadan sales after the holidays.

To prioritize your shipments and avoid disruptions, go to FBA Inventory Replenishment Report-Weekly.

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New product title requirements effective January 21, 2025
by News_Amazon

We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.

The following new requirements will take effect on January 21, 2025:

  • For most product categories, titles may not exceed 200 characters, including spaces.
  • The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
  • Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.

Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

For more information, including character limits by product category and store, go to Product title requirements.

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