Get over AED 175,000 in potential incentives when you start selling with Amazon. Learn how
Get over AED 175,000 in potential incentives when you start selling with Amazon. Learn how
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    Protect your account from deactivation with Account Health Assurance
    by News_Amazon
    Amazon replied

    We understand how important it is to get your selling account back online when policy violations arise. If you consistently achieve a high Account Health Rating (AHR), our Account Health Assurance program enables you to continue selling while you resolve account health issues with the help of our team.

    Here’s how it works:

    • If you have a professional selling account, maintain an AHR of 250 or higher for at least 6 months (with no more than 10 days below this threshold), and have a valid emergency contact number on file, you’ll be automatically enrolled in Account Health Assurance at no additional cost.
    • When you encounter an issue that would otherwise result in account deactivation, an account health specialist will reach out to you to explain what the issue is and how to address it.
    • As long as you respond to us within 72 hours, and you work with us to resolve the account issues, your selling account won’t be deactivated.

    Note: If you commit serious policy violations, such as fraud or deceptive, illegal, or harmful activities, we may still take immediate action, including account deactivation.

    Check your eligibility, or go to Account Health Assurance Frequently asked questions to learn more.

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    Product and food safety policy compliance to move to Account Health dashboard
    by News_Amazon

    Starting May 29, 2025, we’ll begin to migrate all product and food safety compliance requirements from the Manage Your Compliance dashboard to the Policy Compliance page within the Account Health dashboard.

    The updated Account Health dashboard streamlines compliance management; you can monitor policy violations, submit documents, file appeals, and coordinate with Testing, Inspection and Certification providers for product verification, all in one place.

    During the migration period, you must check both dashboards to view all of your violations. We'll guide you through this process with instructions on updated help pages and video tutorials when the migration starts.

    The migration is expected to be complete in July, and we’ll notify you once all compliance violations are consolidated into the Account Health dashboard.

    We appreciate your understanding as we work to simplify compliance management on Seller Central.

    To learn more, register for our May 27 webinar and Q&A session: How to utilize the Account Health Dashboard (AHD) to view product and food safety requirements.

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    Removal of irrelevant variation themes will start September 2
    by News_Amazon

    Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t relevant or frequently used, to simplify your listing experience. We’ve already marked the impacted themes as Deprecated: Do Not Use in the product template Variation Theme Name field.

    If you try to update a listing with a deprecated variation theme, you’ll receive an error message that states, “the value specified is invalid” and the update will not be successful.

    To update your ASINs with impacted variation themes, we recommend that you take the following steps:

    1. Go to Manage Inventory, and delete the existing parent ASIN.
    2. Remove Parentage Level, Child Relationship Type, Parent SKU, and Variation Theme Name attributes from the child ASINs that were tied to the parent ASIN.
    3. Create a new parent ASIN with an available variation theme.
    4. Assign your relevant child ASINs to the new parent ASIN.

    If you’re unable to update impacted variation themes, your child ASINs will remain active as stand-alone listings so customers can continue to purchase your products.

    For more information about variation themes and how to manage variations, go to Variation relationship FAQ.

    To view the complete list of variation themes we’re removing, go to Variation themes planned for removal.

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    Updated fees take effect on August 1, 2025
    by News_Amazon

    On August 1, 2025, we'll update our referral fees and fulfillment fees in the United Arab Emirates.

    The following changes reflect our ongoing efforts to optimize our cost structure while we maintain a competitive store for you:

    • Referral fees for the Home Entertainment category will decrease to 5% from 7%.
    • Referral fees for the Business, Industrial, and Scientific Supplies category will increase to 11% from 10%.
    • Fulfillment by Amazon (FBA) fulfillment fees will increase to align with operational costs across size tier and weights.
    • We'll introduce a two-tier Seller Flex fulfillment fee rate card. Fees will differ based on whether an item's price exceeds د.إ75.

    For more information, go to Changes to Amazon fees

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    Update to seller feedback experience: Introducing star-only ratings
    by News_Amazon

    On August 4, 2025, we’ll launch a simplified seller feedback submission experience, so customers can give a star-only rating with optional written feedback. This simplified review experience can help you receive more seller ratings faster.

    Honest and authentic star ratings are an important way for customers to know how past order experiences were perceived by other customers. To make it easier for customers to submit ratings, we’re making written feedback optional, which will help increase rating submissions and give customers more information to confidently make purchase decisions.

    When customers submit seller feedback with or without text, we automatically look for signs of abuse and evaluate them against our community guidelines. When there is no text, the feedback appeal feature in Feedback Manager will be disabled for all star-only rating reviews. If you believe the star-only rating violates our community guidelines, you can request additional review through Report a violation.

    To learn more, go to Monitor Feedback and Performance.

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    Ontask air shipments now available in Amazon Partnered Carrier Program
    by News_Amazon

    We have added a new carrier Ontask to the Amazon Partnered Carrier program (SEND). You can now use Ontask to send small parcel air shipments from China to our fulfillment centers in the Kingdom of Saudi Arabia and United Arab Emirates while using SEND.

    SEND is a solutionthat enables you to book, ship, and track FBA inventory shipments with our partner carriers from selected countries to our fulfillment centers. We facilitate booking in Seller Central, and our partner carriers handle end-to-end shipping from customs clearance to delivery.

    To book a shipment with SEND, go to step 1 of the Send to Amazon workflowSend to Amazon workflow and select "I am interested in Amazon Partnered Carrier Program".

    For more information on the program, go to Amazon Partnered Carrier program (SEND).

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    New guide helps you enroll in Brand Registry
    by News_Amazon

    We created the Brand Registry Application Guide to help walk you through the Brand Registry enrollment process.

    Complete with step-by-step instructions and images, the Brand Registry Application Guide explains exactly what information you need at each step. It also provides tips on how to avoid common mistakes.

    If you have a registered or pending trademark, Brand Registry can help you do the following:

    • Secure your brand. Detect and report suspected intellectual property infringement with our powerful tools.

    • Personalize the experience. Offer customers the opportunity to subscribe to your brand’s products and become repeat customers. Design your own storefront to showcase your products and tell your brand’s story.

    • Measure your success. Use key metrics like catalog performance and top search terms to understand how customers search for your brand and purchase your products.

    To get started, go to Brand Registry Application Guide.

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