Browse discussions
Sort by
Filters
Browse discussions
Updated fees take effect on August 1, 2025
On August 1, 2025, we'll update our referral fees and fulfillment fees in the United Arab Emirates.
The following changes reflect our ongoing efforts to optimize our cost structure while we maintain a competitive store for you:
- Referral fees for the Home Entertainment category will decrease to 5% from 7%.
- Referral fees for the Business, Industrial, and Scientific Supplies category will increase to 11% from 10%.
- Fulfillment by Amazon (FBA) fulfillment fees will increase to align with operational costs across size tier and weights.
- We'll introduce a two-tier Seller Flex fulfillment fee rate card. Fees will differ based on whether an item's price exceeds د.إ75.
For more information, go to Changes to Amazon fees
Starting July 28, 2025, you must complete battery safety compliance questions when you create or edit any Fulfilled by Merchant products listings that contain batteries or battery-powered items. This change helps ensure both customer safety and accurate product information.
When you create a listing, you’ll now see the following question:
- Are batteries required?
If you answer yes, you’ll then see the following questions:
- Are batteries included?
- What is the battery cell composition? (Examples: alkaline, lithium-ion)
You can find battery cell composition information on the battery, manufacturer's label, or product packaging. If your battery type isn't listed in List Your Products within Add Products, select other than listed and enter the composition manually.
For more information, go to Dangerous goods required information and documentation (hazmat).
Add or change price discounts in bulk with new template
Based on your feedback, we’ve added a bulk template to make it easier for you to add and manage price discounts on multiple products.
With this template, you can upload discounts and quantity limits for up to 500 SKUs at a time, which is useful when you create a price discount with several products or variations.
You can also use this template to upload changes to your existing price discounts, including those with errors or warnings. When you edit a price discount, download the list of your discounted SKUs to the template and re-upload any changes.
To learn more, go to Price discount template.
To create a new price discount, go to the Price Discounts dashboard.
Your Account Health Rating questions answered
Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The color-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.
In this article, we address some common misconceptions about the AHR:
1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.
No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.
There are four severity levels for policy violations: critical, high, medium, and low. You can maintain a healthy account if you have non-critical policy violations, provided you address them quickly.
However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal, or otherwise harmful activity.
2. If I delete a listing that has a policy violation, my AHR will improve.
No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via Policy Compliance.
3. If my order numbers drop, my AHR can fall below 200.
No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance, and quickly addressing any violations are the most important factors in keeping your account healthy.
For more information on how the AHR works, go to Account Health Rating program policy.
Ensure compliance documentation comes from compliant
Starting July 13, we’ll only accept product compliance test results from compliant labs that meet our safety standards. This change will ensure that all test results are accurate and help keep customers safe.
We’ve compiled a list of labs that don’t meet our safety standards. We recommend that you check the list before you request test results or submit product documentation.
The list of unapproved labs will be updated periodically based on our findings. If you submit a compliance document issued by a laboratory on this list, it will be rejected during our document review process.
For more information, go to Suspended validation labs.
For a list of approved labs, go to the Service Provider Network.
Quality guidelines for promotions
We are dedicated to providing our shared customers with exceptional promotional offers and authentic discounts. To preserve customer trust, we regularly update our promotion eligibility standards.
Carefully review our guidelines listed below to help ensure your promotions are approved:
- All deals and price discounts must offer equal or lower discounted price than the lowest price point for that product within the past 30 days, including any previous promotional prices, coupons, and price discounts. Note that your current promotions may influence future promotional pricing benchmarks.
- To be eligible for any promotion, your product must have a minimum 2.5 star rating with at least 5 reviews (threshold may be different based on promotion type), and must not be unsafe, offensive, embarrassing, or inappropriate.
These guidelines are particularly important during major shopping events, including Prime Day, Prime Big Deal Days, Black Friday, and Cyber Monday.
Thank you for helping us maintain the highest standards for our customers.
For more information, go to Amazon policy on reference prices, Troubleshooting suppressed and active Deals, and Create a promotion.
Connect with influencers to boost product visibility
You can now use our Service Provider Network to partner with Amazon Influencers. With the Service Provider Network, you’ll find authorized media agencies who can connect you to social media influencers and help you plan a strategy for a new product launch or upcoming sale promotion.
Amazon Influencers create engaging content for your target audience on channels like Snapchat and Tik Tok. They’ll also showcase your products in their Amazon storefronts to help drive discovery and sales:
- Go to Service Provider Network.
- Select Advertising Optimization.
- Search “Influencer.”
To learn more about the tool, go to Service Provider Network.
You can view your delivery date-based reserve amounts as Deferred transactions on the Payments dashboard. A deferred transaction is a transaction that will be paid out to you at a future date.
For more information about this feature and how to download your report, go to View your reserves payments in the new Deferred Transactions report.
Based on feedback from sellers, we've updated our help content to include more detailed information about deferred transactions. To learn more, go to the following help pages:
- Delivery date-based payments policy
- How do I find my order payment in payment reports?
- What is a deferred transaction?
To provide feedback on this feature, email us at seller-payments-experience@amazon.com.
We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.
To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen, and select the Stay Informed tab.
Registration for Amazon Accelerate 2025 is now open
Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.
Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers, and discover cutting-edge resources and tools to accelerate your business growth.
Join Amazon Accelerate to:
- Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
- Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
- Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing, and business growth.
- Build meaningful connections with fellow sellers at networking hubs centered around shared interests, talking points, and hands-on activities.
- Meet with representatives from Amazon selling programs and third-party service providers at Partner Connect to find out how they can help you grow your business.
Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.
If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.
For more information, go to Amazon Accelerate.
- © 1999-2025, Amazon.com, Inc. or its affiliates
