During Black Friday and Cyber Monday, participate in one of the biggest brand-building advertising opportunities and help shoppers around the world discover your products and deals.

Here is your advertising checklist to use during this holiday event:

1. Optimize for engagement.

Select high-quality, larger-size product snapshots that make it immediately clear for customers what’s being promoted.

Use single-product creative that features simple and neat composition.

Use simple, easy-to-read copy to help clarify promoted products.

Include sharp, vivid visual elements to help your creative pop. For example, color product images, logos designed on colored frames, and high background-to-foreground contrast can make creative more noticeable..

Improve brand recognizability by displaying a distinct logo that is familiar to customers.

Promote your top deals and products through responsive e-commerce creative, which allows you to promote your products using optimized ads.

2. Ensure your store is ready.

Make sure your store’s Black Friday and Cyber Monday promotional messaging adheres to ad policy: In your brand’s store, promotional messaging is only permitted when used with the Featured Deals store widget.

Use the approved stores layout for the holiday event: Featured Deals widget on top, text banner in the middle, product grid at the bottom.

Schedule a separate store version for Black Friday and Cyber Monday if needed..

For more information on how to prepare for this holiday event, go to the Ads Black Friday and Cyber Monday guide or the Ads Holiday Guide.