Welcome back to "The Brand Pub" – your new go-to destination for all things brand building on Amazon.

🎯 What's on Tap today? A+ Content, because it can lead to higher conversion, increased sales and address product FAQ's proactively.

Today I will provide an overview of the 2 types of A+ Content: Basic A+ Content and Premium A+ Content.

Basic A+ Content highlights:

• Several modules/layouts for content creation
• You can create bulleted/number feature lists
• Comparison charts allow for a minimum of 2 products/2 attributes to compare items in a product line or across your brand
• Custom paragraph headers and images
• Unique image and text layouts
• Product comparison charts

Premium A+ Content highlights:

• Interactive hover hotspot modules
• Multiple video modules
• Enhanced comparison charts
• Larger images on the detail page
• Carousel modules
• Q&A module

But @Dougal_Amazon, isn't there a part of A+ content where I can showcase my whole brand and not just individual products?

So glad you asked, because YES there is!

With the Brand Story module you can highlight key elements of your brand without needing to repurpose any of your existing A+ modules. The Brand Story feature creates a section separate from your product features in a dedicated space on the detail page titled “From the brand.”

You can share brand messaging, or highlight upcoming new product launches, seasonal promotions, and link to your Brand Store for cross- sell opportunities. Brand Story can be easily applied to your catalogue with the bulk upload feature for up to 500,000 ASINs at once.

There are several resources on A+ Content, but here are a few to get you started:

• A+ content help page
• A+ content guidelines help page
• Create A+ content help page
• The 2024 Ultimate Brand Guide

You can join us every Wednesday in the Manage Your Brand category for new content that will help you build, protect, and grow your brand on Amazon. Pull up a chair, get comfortable, and let's toast to your brand's success! 🎉 Next week we will cover Brand Store!

Got topics you'd like us to cover? Drop them in the comments below!