Advertisers across United Arab Emirates, Saudi Arabia, and Egypt, can add Arabic Keywords with any match type (exact, phrase or broad) to new or existing Sponsored Products campaigns via Ads Console, bulksheets or ads API.

Advertisers can discover recommended Arabic keywords in suggested tab when adding new keywords. Arabic search terms that don’t meet advertiser goals can be added as negative targets.

To start leveraging Arabic keywords feature, go to "Sign in to Amazon Ads", select the country and sign in.