We've released the 2025 Prime Day Readiness Guide with detailed instructions, best practices, and performance tracking tips to help you succeed during our biggest shopping event of the year.

This comprehensive guide for Prime Day provides strategies to do the following:

• Identify opportunities using brand analytics for consumer insights and growth opportunities for listing optimization
• Drive traffic through strategic advertising and earn bonuses with Amazon Attribution and the Brand Referral Bonus program
• Convert customers by enhancing listings with A+ content and shoppable videos
• Build brand loyalty with Brand Tailored promotions, customer reviews, and optimized brand pages

Find tips for a successful Prime Day with the 2025 Prime Day Readiness Guide.

For information about eligibility and how to submit Prime Exclusive Price Discounts, go to Price discounts and events.