Seeking Advice on Buy Box Suppression Due to External Competitive Pricing
I’m reaching out for guidance regarding a Buy Box suppression issue on one of my listings.
My offer has been marked as ineligible for the Featured Offer. Amazon is referencing a “competitive price” of $6.76, while my current price (including shipping) is $13.50. This has resulted in the Buy Box being suppressed, significantly impacting visibility and sales.
I’ve done a broader market analysis and found:
* Target lists the item at $10.99 (currently out of stock)
* eBay listings range from $19.99 to $24.99
* Walmart.com does show a price of $6.76, but this excludes shipping unless the order exceeds $35. In most cases, shipping fees apply, pushing the real customer cost well above that price. Availability is also limited and inconsistent.
Most FBA sellers are currently priced between $10.99 and $11.50 - all sellers were in the $$15.00 range before the competitive pricing email came out - I then noticed all seller reducing their prices. They're either taking a huge loss or have reduced their margins to nothing.
So, the $6.76 figure being used as the benchmark doesn’t seem to reflect the real market. I sourced this product through an authorized distributor at promotional wholesale pricing, so the referenced competitive price is not sustainable for legitimate sellers.
Has anyone successfully challenged Buy Box suppression based on this type of external pricing discrepancy? Is there a way to request a manual review?
Appreciate any insights or advice—thanks in advance!
Seeking Advice on Buy Box Suppression Due to External Competitive Pricing
I’m reaching out for guidance regarding a Buy Box suppression issue on one of my listings.
My offer has been marked as ineligible for the Featured Offer. Amazon is referencing a “competitive price” of $6.76, while my current price (including shipping) is $13.50. This has resulted in the Buy Box being suppressed, significantly impacting visibility and sales.
I’ve done a broader market analysis and found:
* Target lists the item at $10.99 (currently out of stock)
* eBay listings range from $19.99 to $24.99
* Walmart.com does show a price of $6.76, but this excludes shipping unless the order exceeds $35. In most cases, shipping fees apply, pushing the real customer cost well above that price. Availability is also limited and inconsistent.
Most FBA sellers are currently priced between $10.99 and $11.50 - all sellers were in the $$15.00 range before the competitive pricing email came out - I then noticed all seller reducing their prices. They're either taking a huge loss or have reduced their margins to nothing.
So, the $6.76 figure being used as the benchmark doesn’t seem to reflect the real market. I sourced this product through an authorized distributor at promotional wholesale pricing, so the referenced competitive price is not sustainable for legitimate sellers.
Has anyone successfully challenged Buy Box suppression based on this type of external pricing discrepancy? Is there a way to request a manual review?
Appreciate any insights or advice—thanks in advance!
2 replies
Danny_Amazon
Hello @Seller_jLIUmvNJp2R9O- and thank you for highlighting this situation here in the New Seller Community., and thank you for noting all this pricing research.
I can help provide the following best practices for becoming the featured offer, which includes links to the Pricing Health and Manage Pricing page for real-time data about your prices and how they compare to other offers, and where you can see the current featured offer price.
While many factors go into eligibility, beyond just pricing, you can reach out to seller support by creating a case to understand if any further actions are possible.
Thanks,
Danny
