Product Opportunity Explorer has added insights for Canada, India, Mexico, Brazil, Australia, the United Arab Emirates, the Netherlands, Turkey, Sweden, Saudi Arabia, and Singapore. This tool analyzes customer search and purchase trends to help you discover new product opportunities and expand your business.

Product Opportunity Explorer makes it easier for sellers to know what customers are looking for through niches. Niches are groups of customer search terms and products that customers view or buy after searching.

With this tool you can browse niche categories like men’s skincare, view recommended niches based on your current inventory, and search keywords to find new products that might sell well in your store.

Each niche page includes the following:

• Product volume and most successful launches
• Top search terms with search trends
• Data on products in the niche, including top-clicked products, buyer reviews, and returns

To use the tool, go to Growth and select Product Opportunity Explorer.

For more information, go to the Product Opportunity Explorer help page.