Brand Approval vs Brand Registry - The Critical Differences
Hello Sellers,
Do you know the difference between Brand Approvals and Brand Registry on Amazon? I’m here to explain.
Think of it this way: Brand Approval is getting permission to sell someone else's brand, while Brand Registry is registering and protecting your own brand on Amazon with a trademark.
Here’s a break down on what each program offers!
Brand Approvals: Permission to sell someone else's brand
- Required permission to sell specific brands
- Applies to sellers wanting to sell existing brands
- Requires documentation (invoices, authorization letters, etc.)
- You don't own the brand, you're getting permission to sell it
Brand Registry: Registering and protecting your own brand on Amazon with a trademark.
Note: If you are not the trademark owner but have a relationship with the brand owner, you can also request a selling role or a protection role and be added to represent the brand.
- Brand Registry is a program for brand owners to protect their own brands
- You must own/represent the trademarked brand
- Requires registered or pending trademarks
- Gives brand owners tools such as...Enhanced content (A+ Content), Brand store creation, Brand analytics, Protection against intellectual property violations, Brand reporting tools and more!
Note: If sellers don’t have a trademark but want to list under a brand that does not exist on Amazon, please reference the Brand name approval requirements and issue resolution.
How did you decide what was right for your business? Let me know in the comments!
Noor
Brand Approval vs Brand Registry - The Critical Differences
Hello Sellers,
Do you know the difference between Brand Approvals and Brand Registry on Amazon? I’m here to explain.
Think of it this way: Brand Approval is getting permission to sell someone else's brand, while Brand Registry is registering and protecting your own brand on Amazon with a trademark.
Here’s a break down on what each program offers!
Brand Approvals: Permission to sell someone else's brand
- Required permission to sell specific brands
- Applies to sellers wanting to sell existing brands
- Requires documentation (invoices, authorization letters, etc.)
- You don't own the brand, you're getting permission to sell it
Brand Registry: Registering and protecting your own brand on Amazon with a trademark.
Note: If you are not the trademark owner but have a relationship with the brand owner, you can also request a selling role or a protection role and be added to represent the brand.
- Brand Registry is a program for brand owners to protect their own brands
- You must own/represent the trademarked brand
- Requires registered or pending trademarks
- Gives brand owners tools such as...Enhanced content (A+ Content), Brand store creation, Brand analytics, Protection against intellectual property violations, Brand reporting tools and more!
Note: If sellers don’t have a trademark but want to list under a brand that does not exist on Amazon, please reference the Brand name approval requirements and issue resolution.
How did you decide what was right for your business? Let me know in the comments!
Noor
2 replies
Seller_9gjJdbUZ1Y37Q
Dear Noor,
I hope this message finds you well.
Our manufacturer, Sports Research, holds the trademark and brand registry on Amazon for their products. As their assigned seller and protection role holder, we are actively working to maintain the integrity of the brand on the platform.
Despite our efforts, we are currently facing challenges with unauthorized sellers listing Sports Research products. This situation is concerning as it not only impacts sales but also severely damages the decades-long reputation of the brand, particularly if these unauthorized listings are for non-genuine products.
We would greatly appreciate your guidance on how to effectively stop these unauthorized sellers from listing our products.
Additionally, we are looking for methods to verify if these sellers are indeed selling genuine products. Any insights or strategies you can offer regarding Amazon's policies and best practices for brand protection would be highly valuable.
Thank you for your assistance with this critical matter.
Regards
Healthfood (Al Beed Trading LLC)
