Hi Sellers!

I'm excited to share some proven best practices with you regarding search term optimization.

Search terms are keywords that are used by search engines for matching between an ASIN and a query. Using the right search terms can help customers find your products when they’re searching for what to buy.

On the Amazon store, search terms mean terms that you enter into the Generic keyword field when you list or update an ASIN, which are indexed in the search engine for matching.

Best practices:

• Maintain the text length limit of search terms.
• Make use of synonyms.
• Use spelling variations, but don’t include common misspellings.
• Include abbreviations.
• Use all lowercase letters.
• Avoid punctuation marks such as semicolons, colons, and dashes.
• Separate words with spaces.
• Avoid repetitions.
• Avoid articles, prepositions, or other short words such as “a,” “an,” “and,” “by,” “for,” “of,” “the,” or “with.”
• Use either singular or plural words.

To add search terms, follow these steps:

• In the Inventory drop-down menu, select Manage All Inventory.
• Click Edit next to the listed product.
• Click the Product details tab and enter your keywords in the Generic keyword field.

For more information, read the Use search terms effectively page.

Which other search term tricks are working well for your listings?

Let me know in the replies!

Noor