Hello Sellers ! 👋

🙌 Here is some important information about Brand name approval requirements and issue resolution:

Key Points to Remember:

• Brand approval applies across ALL countries

• Allow 24 hours for new brand names to activate

• Brand names are case-sensitive

• Product types/descriptions CAN'T be brand names

How to Submit Brand Approval:

📷 Clear product/packaging photos showing:

Brand name permanently affixed

Real-world images (no digital alterations)

Clear, legible text

All sides if requesting GTIN exemption

Required Documentation:

Exact brand name spelling

Brand logo image (optional)

Two+ product/packaging images

Common Issues & Solutions:

🚫Error 5664: Generic Product Issue

- Solution: Use “generic” as brand name or submit proper branding

🚫Error 5665: Unapproved Brand Name

- Solution: Submit brand approval application

🚫Error 5668: Missing Brand Name

- Solution: Add correct brand name or use “generic”

Special Cases:

Compatible Products: Use actual product brand, not compatibility brand

Merch on Demand: Use “generic” unless trademark registered

Amazon Renewed: Use original product's brand name

💡 Pro Tip: Consider Amazon Brand Registry or IP Accelerator if you have/want trademark protection.

Regards,

Adam