This article applies to selling in: United Arab Emirates

Compare to prices outside Amazon

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Automate Pricing allows you to apply your pricing action to prices for the same product (with shipping) advertised elsewhere.

Table 1. Example 1: Match Buy Box with "compare with prices off of Amazon" option selected
No. Scenario Seller price before Featured offer price External offer Seller price after
1 Buy Box price is lower AED18.00 AED17.00 AED20.00 AED17.00
2 External price is lower AED18.00 AED17.00 AED16.00 AED16.00
3 External price was lower, but moves up to higher than Buy Box price AED18.00 AED17.00 AED18.00 AED17.00
4 Buy Box price was lower, but moves higher than external offer AED18.00 AED19.00 AED18.00 AED18.00
Table 2. Example 2: Match Buy Box without "compare with prices off of Amazon" option selected
No. Scenario Seller price before Featured offer price External Offer Seller price after
1 Buy Box price is lower AED18.00 AED17.00 AED20.00 AED17.00
2 External price is lower AED18.00 AED17.00 AED16.00 AED17.00
3 External price was lower, but moves up to higher than Buy Box price AED18.00 AED17.00 AED18.00 AED17.00
4 Buy Box price was lower, but moves higher than external price AED18.00 AED19.00 AED18.00 AED19.00
Table 3. Example 3: AED 0.10 Higher than Buy Box with "compare with prices off of Amazon" option selected
No. Scenario Seller price before Featured offer price External Offer Seller price after
1 Buy Box price is lower AED18.00 AED17.00 AED20.00 AED17.10
2 External price is lower AED18.00 AED17.00 AED16.00 AED16.10
3 External price was lower, but moves up to higher than Buy Box price AED18.00 AED17.00 AED18.00 AED17.10
4 Buy Box price was lower, but moves higher than external price AED18.00 AED19.00 AED18.00 AED18.10

The majority of Amazon customers purchase the Featured Offer (Buy Box). Offers may be ineligible to be featured when they are not priced competitively compared to select retailers outside of Amazon (Competitive Price).

Automate Pricing offers two features to automatically match the Competitive Price and increase your chance of being the Featured Offer by either of the following:

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