This article applies to selling in: United Arab Emirates

Changes to program policies

Listed below are upcoming changes to Amazon’s program policies.

Upcoming changes to the Amazon Marketplace Fair Pricing Policy

We are making changes to the Amazon Marketplace Fair Pricing Policy. These changes will go into effect in 15 days, that is, April 24, 2021.

The key changes are summarized below:


  1. The last sentence before the bulleted list, "Pricing practices that harm customer trust", "If we see pricing practices on a marketplace offer that harms customer trust, Amazon may remove the Buy Box, remove the offer, or in serious or repeated cases suspend or terminate selling privileges." has been replaced with, "If we see pricing practices on a marketplace offer that harms customer trust, Amazon may remove the Featured Offer, remove the offer, suspend the ship option or in serious or repeated cases, suspend or terminate selling privileges."
  2. In the bulleted list, "Pricing practices that harm customer trust", we have included an additional point: Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception when determining whether a shipping price violated our fair pricing policy.

Your continued use of Selling Services after April 24, 2021, constitutes your acceptance of the updated policy.

As always, our goal is to help you and all our selling partners continue to succeed with Amazon and grow your businesses around the world. Thank you for being an Amazon Selling Partner.

Update to Supply Chain Standards

Effective October 15, 2020, we are updating our Supply Chain Standards page to provide details about our existing policy and help you adhere to these guidelines. Our standards include the Amazon supplier code of conduct, which requires that products be manufactured in safe, healthy, and inclusive work environments. The Supply Chain Standards page also provides information about why standards are important, how we implement them, and the potential consequences for violations. We are not changing our supplier code of conduct as part of this update. See the updates here.

Update to Communication Guidelines

From November 19, 2020, our Communication Guidelines are being updated with additional information related to Buyer-Seller messages. See the updates here (link updated on 04/11/2020).

Update to Amazon Easy Ship Service Terms – United Arab Emirates

We are making changes to Amazon Easy Ship Service Terms – United Arab Emirates. These changes will enter into effect in 15 days, i.e., April 29. The key changes are summarized below:

  • Customer Service by Amazon (CSBA): we are launching Customer Service by Amazon (CSBA) for Easy Ship orders. With this change, all order-related queries from buyers are routed to Amazon Customer Service who is authorized to process returns and refunds on seller’s behalf.

Please review the updated agreement carefully here. If you have questions, please reach out to Selling Partner Support. Your continued use of selling services after April 29 constitutes your acceptance of the updated agreement.


Changes to program policies


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