This article applies to selling in: United Arab Emirates

Squishy Toys

Amazon’s policies require that Squishy Toys sold through the Amazon website meet specified certification standards. In order to sell these products on Amazon, you must apply by submitting the following to

  • Company name
  • Seller/Vendor ID
  • Market Place where product is intended for sale
  • Email address
  • Phone number
  • A list of ASINs you are applying to sell
  • For each ASIN you wish to list, please provide product images showing:
    • Product name or model number
    • CE OR GCC marking
    • Image of Age restriction warning should be clearly visible
    • name and address of manufacturer or UAE based importer in case the manufacturer is based outside UAE
  • Declaration of Conformity (DoC) for Toys directives 2009/48/EC accompanied by Test reports
    • OR Certificate of registrations from GSO (or registration number) – this can be obtained from GSO notified bodies:
Product Certification Requirement
Squishy Toys Gulf Technical Regulation BD-131704-01 on Children Toys

What is a Squishy toy?

A Squishy Toy is a malleable toy, which is squeezed in the hand and manipulated by the fingers. It often looks like animals or ingestible products such as, hamburgers, croissants, cakes, sweets etc.


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