This article applies to selling in: United Arab Emirates

Amazon’s Policy on Selling Squishy toys in the United Arab Emirates (UAE)

Important: If you supply products for sale on Amazon, you must comply with all local laws and Amazon policies applicable to those products and product listings.

On this page, you will find:

  • What is Squishy toy?
  • Examples of product types
  • What is Amazon’s policy on selling Squishy toys in the UAE?
  • What information do I need to provide to Amazon when requested?
  • What will happen if I do not follow Amazon’s policy on selling Squishy toys?
  • How do I request product removal from Amazon Fulfilment Centers?
  • Additional Resources

What is a Squishy toy?

A Squishy Toy is a malleable toy, which is squeezed in the hand and manipulated by the fingers. It often looks like animals or ingestible products such as, hamburgers, croissants, cakes, sweets etc.

Examples of Squishy Toys

What is Amazon’s policy on selling Squishy toys in the UAE?

If you are selling Squishy toys, you may be asked to provide documents to confirm the safety and compliance of your products. Amazon requires documentation that indicates testing compliance with standards or regulations for each product you are applying to sell.

Table 1. Squishy toys must meet the standard and regulation requirements listed below:
Product Regulation/Standard Requirements
Squishy toys
  • Gulf Technical Regulation BD-131704-01 on Children Toys
  • Toys Directive 2009/48/EC
Note: You certify that all materials you submit are true, authentic, and accurate. Amazon may your selling privilages for failing to meet these safety requirements.

What information do I need to provide to Amazon when requested?

Amazon’s policies require that Squishy toys sold through the Amazon website meet our certification standards. Have the following documents available at all times. If you are contacted by Amazon requesting documents, please submit the following information to mea-child-safety@amazon.ae


  1. Company name
  2. Seller/Vendor ID
  3. Confirm your products are intended for sale on amazon.ae
  4. Email address
  5. Phone number
  6. A list of ASINs you are applying to sell
  7. For each ASIN you wish to list, please provide product images showing:
    • Product name or model number
    • CE OR GCC marking
    • Image of Age restriction warning should be clearly visible
    • Name and address of manufacturer or UAE based importer in case the manufacturer is based outside UAE
    Note: Any written warning/product manuals needs to be in Arabic, or Arabic and English.
  8. DoC for Toys directives 2009/48/EC accompanied by Test reports. OR Certificate of registrations from GSO (or registration number)

What will happen if I do not follow Amazon’s policy on selling Squishy toys?

If you do not provide the required information, Amazon may:

  • Cancel your listing
  • Suspend your listing privileges
  • Suppress your ASIN(s)

Amazon reserves the right to take any further actions that are necessary and to make judgements in its sole discretion about whether or not a listing is appropriate.

How do I request removal of my products from Amazon Fulfilment centers?

If you do not appeal the suppression on your ASIN(s) or your appeal is unsuccessful, you have 30 days to create removal orders on your products from our fulfillment centers from the day you receive the suppression notification, after which Amazon may dispose of your products. Please visit the following pages for more information:

Additional Resources

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