This article applies to selling in: United Arab Emirates

Compare prices off Amazon

The majority of Amazon customers purchase the Featured Offer (Buy Box) on the Product Detail page. Offers may be ineligible to be featured when they are not priced competitively compared to other retailers outside of Amazon (the Competitive Price). The Compare Prices Off Amazon feature, available when either creating a Competitive Buy Box rule or a Competitive Lower Price rule, allows you to automatically match the Competitive Price and increase your chance of being featured in the Buy Box and grow your sales on Amazon.

Here are a few examples of how this feature works:

  • For an offer repriced by a Match Buy Box rule with Compare Prices Off Amazon selected:
    • If your current offer price is AED 12, the Competitive Price is AED 10 and the Featured Offer on Amazon is AED 11, then your offer will be repriced at AED 10 to match the Competitive Price.
    • If your current offer price is AED 8, the Competitive Price is AED 12 and there are no other offers below AED 12 on Amazon, then your offer will be repriced at AED 12 to match the Competitive Price.
  • For an offer repriced by a AED 0.10 higher than Buy Box with Compare Prices Off Amazon selected:
    • If your current offer price is AED 10, the Competitive Price is AED 13 and the Featured Offer on Amazon is AED 12, then your offer will be repriced at AED 12.10 to stay AED 0.10 above the Featured Offer price.
  • For an offer repriced by a Lowest Price rule with Compare Prices Off Amazon selected:
    • If your current offer price is AED 20, the Competitive Price is AED 18 and the Lowest Price on Amazon is AED 19 , then your offer will be repriced at AED 18 to match the Competitive Price.

You can track competitive price triggers through the Price History link accessible from the Manage SKUs page of Automate Pricing.

Note: Selecting this feature does not guarantee that you will be the Featured Offer. You can choose to turn on or off this rule attribute at any time.
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