Frequently asked questions

Why should I enroll for Seller Fulfilled Prime?

The Seller Fulfilled Prime program allows you to offer the Prime badge for your Amazon Easy Ship products if you maintain the program's performance thresholds. This allows you to offer the Prime experience to customers from your own facility at no additional cost. We anticipate that this will generate additional sales opportunity as your products have a higher chance of being discovered during customer searches and are offered with free delivery to Prime members.

How is the Seller Fulfilled Prime program different from the Amazon Easy Ship Guaranteed Delivery Program?

If you are eligible and enrolled for the Amazon Easy Ship Guaranteed Delivery Program, then you can charge a shipping fee for One-Day Delivery orders to Prime and non-Prime customers. There is no customer-facing badge associated with this program. If you enroll for the Seller Fulfilled Prime program, then you can offer free One-Day Delivery to Prime customers. There is a customer-facing prime badge associated with this program. Only sellers and offers or ASINs enrolled into the Amazon Easy Ship Guaranteed Delivery Program are considered for Seller Fulfilled Prime.

How do I identify Seller Fulfilled Prime orders in my Seller Central panel?

You will be able to see a Prime badge beside the order ID on the Manage your Order page, Order Detail page, schedule pickup workflow page and by the is Prime filter in the New Orders report in Order Reports.

Why is Prime badge missing from my offer(s)?

Only Prime customers can see the Prime badge on the offer detail page. Make sure you are using a Prime enabled customer account to view the offer(s).

Following account or offer level requirements must be met for the Prime badge to show:

1. Your account must be eligible and enrolled into Amazon Easy Ship Guaranteed Delivery program. Click here to verify.
   Note: If you are enrolled into Seller Fulfilled Prime, you will not be able to change your enrollment in Amazon Easy Ship Guaranteed Delivery. In order to make changes to Amazon Easy Ship Guaranteed Delivery (switch on or off), you must first switch off the Prime slider.
2. Your account must be eligible and enrolled into Seller Fulfilled Prime. Click here to verify.
3. Make sure you have not disabled Prime through the Control Prime order volume option. Click here to verify.
4. Item package dimensions of the offer and item package weight of offer must be compliant to Amazon Easy Ship. Amazon Easy Ship product restrictions.
5. Ensure that you have not restricted the SKUs from the Amazon Guaranteed Delivery program.

If the issue still persists, click here to contact Selling Partner Support.

How can I track my current Late Dispatch Rate and Cancellation Rate on Seller Fulfilled Prime?

You can use the Program Eligibility Scorecard widget to track your current performance on Prime orders.. You can also download the list of impacted orders and plan corrective measure accordingly.

Why do I see multiple entries for the same order in downloadable reports in Program Eligibility Scorecard widget?

The downloadable report is currently item co-related, which means if an order has more than one ASIN in it, you will see separate entries for the order for each ASIN appearing in the downloadable report. This is to track whether all items under an order were shipped or not. For your overall performance this will still be counted as one single order that was either Late Shipped or Cancelled.

How can I set the date range to view defects during a specific period in the Program Eligibility Scorecard?

The graph has in-built filters for 7 days and 30 days. If you are looking for a specific duration, you can use the Custom date range option and select the dates from calendar selector. The widget will then update the graph with Total orders, Cancellation Rate and Late Shipment rate accordingly.

Can I download reports for a Custom date range in the Program Eligibility Scorecard?

This functionality is currently not supported by the tool. You can download data for the previous 7 days, 15 days or 30 days duration only.

What is ‘exemptions applied’ at the bottom of the Program Eligibility Scorecard?

All orders impacted because of an external exceptional event (like heavy rains and flooding) or Amazon controlled technical issues are exempted from impacting your overall account performance. When exemptions are applied on them, they appear under the ‘exemptions applied’ section at the bottom of the widget page. These orders are not counted under Late Shipment Rate (LSR) and Cancellation Rate (CR) but will continue to be part of overall ‘Total orders’ used to calculate LDR and CR.