This article applies to selling in: United Arab Emirates

Maintain Enrolment in Seller Fulfilled Prime

If you are a high-performing seller with exceptional fulfilment capabilities using Amazon Easy Ship, you are now eligible for Seller Fulfilled Prime. To be eligible, you must satisfy the following criteria:

  • Account Type: You must be enabled on Amazon Easy Ship and your account must be active.
  • Guaranteed Delivery: You must be enrolled in the Amazon Easy Ship Guaranteed Delivery Program (One-Day Delivery).

In addition, you must meet or exceed the following performance requirements:

  • Performance metrics (for the last 30 days) should meet or exceed the following:
    • Cancellation Rate: ≤ 1.0% on Amazon Easy Ship Guaranteed Delivery orders
    • Late Shipment Rate: ≤ 1.0% on Amazon Easy Ship Guaranteed Delivery orders
    • Order Defect Rate (ODR): ≤ 0.5% on Amazon Easy Ship Guaranteed Delivery orders
    • Late Shipment Rate: ≤ 1.5% for other Amazon Easy Ship orders
    • Cancellation Rate: ≤ 1.5% for other Amazon Easy Ship orders
    • Order Defect Rate (ODR): ≤ 0.5% on other Amazon Easy Ship orders

If your performance metrics fall below the required levels, your account will be removed from the Seller Fulfilled Prime program. However you may continue selling items on Amazon without Prime badging. If you improve your metrics, you may be eligible to enroll again for Seller Fulfilled Prime.

Track Your Performance on Seller Fulfilled Prime

You can now track your performance on Seller Fulfilled Prime using the Program Eligibility Scorecard located in Performance > Account Health > Eligibilities. It allows you to specifically track the Prime orders that have impacted your Late Shipment Rate, and Cancellation Rate using flexible date range filters, graphs and downloadable reports.


The widget is designed to fetch all Prime orders. The graphs show order performance on a daily basis, along with the dates when performance crosses the eligibility program thresholds. You can also download the set of defective orders for further analysis. Please note that orders from non-Prime SKUs will not be shown here. To start using the tool, click here.

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