This article applies to selling in: United Arab Emirates


Note: This program is currently by invitation only and limited to high performing Amazon Easy Ship Guaranteed Delivery sellers. If your performance is within thresholds of the program, you will be contacted by Amazon directly. You can also click here to check your eligibility for Seller Fulfilled Prime. We will update you on the status of your request within 7 business days via email.

Only sellers meeting the following requirements are eligible to offer Seller Fulfilled Prime (SFP). In this program, you'll receive Prime orders only on Amazon Easy Ship eligible items. Prime customers expect their packages to be delivered quickly, so you must meet and maintain the following requirements:

  • You are an Amazon Easy Ship seller, your account is in active status, and you meet the Amazon Easy Ship performance requirements.
  • Your account has been enrolled on the Amazon Easy Ship Guaranteed Delivery Program for 30 days
  • You will be required to ship all your Amazon Easy Ship orders either the same day or the next day.
  • You will be required to offer free shipping to Prime customers on all SKUs assigned to the Amazon Easy Ship Guaranteed Delivery Program.
  • Your order fulfilment-related performance metrics (for the last 30 days) meet the following criteria:

    Amazon Easy Ship Orders Amazon Easy Ship Guaranteed Delivery Orders
    Late Dispatch Rate ≤ 1.5% ≤ 1.0%
    Cancellation Rate ≤ 1. 5% ≤ 1.0%
    Order Defect rate ≤ 0.5% ≤ 0.5%

As a part of the Seller Fulfilled Prime Program, we recommend that you use the following tools to improve your products’ discoverability and competitiveness(this is not a program requirement):

  • Automate Pricing: To know more about Automate Pricing, click here.
  • Sponsored Products: To know more about Sponsored Products, click here.

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