This article applies to selling in: United Arab Emirates

Make your products eligible for Deals

To be eligible for deals, you must be a Professional Seller with at least 5 Seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:

  • Have a sales history and at least a 3-star rating
  • Include as many variations as possible
  • Not a restricted product or offensive, embarrassing or inappropriate product
  • Prime eligible in all regions
  • New Condition
  • Compliant with customer product reviews policies. To know more, refer to Customer product reviews policies.
  • Compliant with pricing policies. For more information, see Amazon Policy on Reference Prices.
  • Compliant with deal frequency policies. To know more, refer to Create a Deal.
Note: If your product is approved for a deal and then it violates the above criteria, your deal will be canceled immediately.

You can create two Deal variations - Lightning Deal and 7-day Deal.

If you meet the criteria for a Deal:

  1. In the Deals Dashboard, go to Create a new Deal tab.
  2. Choose an item in your inventory and click Select.
  3. Enter the Schedule, and click continue to next step .
  4. For Lightning Deals, enter Deal price or Discount per unit, and minimum deal quantity .
  5. For 7-day Deals, enter Deal price or Discount per unit for each product.
  6. Click Continue on to next steps.
  7. Click Submit new Deal.

Note: You will also need to choose the main product whose image will be featured on the Deals page. This image must be complaint with our Deal image policy or all Deal eligibility will be removed.

Which products are eligible for Deals?

Eligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet the following criteria (subject to change based on country and time of year):

  • Quality: Products must have a sales history on Amazon and at least a 3-star rating, although this can change by marketplace and the time of year.
  • Product variations: Deals should include as many product variations (e.g. size, color, style etc.) as possible. For some products, such as clothing and shoes, at least 65% of variations should be included in the deal, although this can change by marketplace and time of year. The pre-determined minimum percentage of product variations are specified when you create the Deal.
  • Category: Restricted products and products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, alcohol, adult products, medical devices, medicines and baby formula.
  • Condition: Only items in New Condition are eligible for Deals.
  • Seller Feedback Rating: You must receive a minimum of 5 ratings per month and have at least an overall 3.5-star rating, although this can change by marketplace and may vary by time of year.
Note: Because of other criteria that Amazon is unable to disclose, it's possible that certain ASINs may not receive a recommendation although they meet the criteria listed above.

You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. Eligible ASINs are refreshed every week, so a Deal you see this week may not necessarily be there next week.

Useful tips

Sign in to use the tool and get personalized help (desktop browser required). Sign In

Reach hundreds of millions of customers

Start selling on Amazon

© 1999-2021,, Inc. or its affiliates