This article applies to selling in: United Arab Emirates

What happens to my price if ...

Prices change automatically within the minimum and maximum prices (optional) that you set. If you did not set a maximum price, Automate Pricing will protect customer trust on your behalf by ensuring that your offers are not priced significantly higher than recent prices so that your offers remain eligible to become the Featured Offer. To help you understand how Automate Pricing works, this table describes what happens to your rule or price under certain circumstances.

Event Result
I establish a higher than / lower than Featured Offer rule, then I become the Featured Offer Your rule will stop repricing once you are the Featured Offer price. When there are multiple Featured Offers, your rule will also stop repricing if you are one of the Featured Offers.
I establish a higher than / lower than lowest price rule, then I am the lowest price

Your rule will ensure you keep your pre-defined increment below the second lowest price.

For example, if the second lowest price rises from AED 20.00 to AED 22.00, and your rule beats the lowest price by AED 0.50, then your price will change to AED 21.50.

The Featured Offer / Lowest Price falls far below your minimum price

(for example, my rule is become Featured Offer by AED 0.10 and my minimum price is AED 20.00. The Featured Offer price is AED 19.00)

Your price will reach your minimum level.

For example, if your rule is become Featured Offer by AED 0.10 and your minimum price is AED 20, when the Featured Offer goes to AED 19.00, your price will remain at AED 20.00

Another seller and I using Automate Pricing both have pricing rules on the same ASIN Your price will settle to the final level dictated by your rule and the other seller's rule.

For example, if you and the other seller both have the rule "Stay below the lowest price by AED 0.10", your minimum price is AED 10.00, and the other seller's minimum price is AED 10.50, rather than trigger numerous price changes in small increments, your price will go to AED 10.40, and the other seller's price will go to AED 10.50.

I am the only seller on an ASIN and I implement a Featured Offer / Lowest Price rule Your price will not change until there is a relevant offer on the ASIN.
I remove my minimum or maximum price via another method, such as a feed upload, Manage Pricing, or Manage Inventory, or I update my minimum price or maximum price to an invalid amount Your pricing rule is paused for that SKU, and your price remains at the last price before the pricing rule was paused. To restart the rule, go to Automate Pricing, select the rule, and select Resume to restart the rule for the SKU.
I stop repricing a SKU Your price remains at the last automatically repriced value until you resume running the pricing rule, or you change the price via another method, such as feeds, Manage Pricing, or Manage Inventory.
I delete a pricing rule Your prices remain at the last automatically repriced value until you change them via another method, such as feeds, Manage Pricing, or Manage Inventory.
I change a rule and save it All SKUs associated with that rule are repriced according to the new logic. This process can take up to 1 hour.
I assign a used SKU to a Featured Offer rule

Your SKU will not change price. Automate Pricing does not currently support the used Featured Offer.

I assign a SKU to a Featured Offer / Lowest price rule but did not set a maximum price since it is optional

(for example, my rule is become Featured Offer by AED 0.10 and my minimum price is AED 20.00. The Featured Offer price is AED 50.00)

Your price will be set based on your rule parameters.

In this example, your price will be AED 49.90.

You set a rule to match the lowest price, with your minimum price set to AED 10 and your maximum price set to AED 20. Your price is AED 13 and the next lowest price is AED 16. Reference prices are AED 18. Automate Pricing will change your price to AED 16, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to AED 10 and your maximum price set toAED 20. Your price is AED 13 and the next lowest price is AED 16. Reference prices are AED 22. Automate Pricing will change your price to AED 16, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to AED 10 and your maximum price set to AED 20. Your price is AED 13 and the next lowest price is AED 16. Reference prices are AED 15. Automate Pricing will change your price to AED 15, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to AED 10 and your maximum price set to AED 20. Your price is AED 13 and the next lowest price is AED 15. Reference prices are AED 9. Automate Pricing will change your price to AED 10, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to AED 150 and your maximum price set to AED 200. Your price is AED 160 and the lowest price is AED 15. Reference prices are AED 20. Automate Pricing will set your price at AED 150 to give you the best chance of being the Featured Offer within your minimum price guardrail. However, as the price is significantly higher than recent prices, there is a risk the offer will be ineligible to be the Featured Offer or even disqualified under the Marketplace Fair Pricing Policy.
You set a rule to match the Featured Offer price and have selected to compare prices off of Amazon. Your minimum price is set to 10AED and your maximum price is set to 20AED. Your price is 13AED and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 18AED. The Competitive Price increased from 13AED to 15AED. Automate Pricing will set your price to 15AED to match the Competitive Price.
You set a rule to match the Featured Offer price and have selected to compare prices off of Amazon. Your minimum price is set to 10AED and your maximum price is set to 20AED. Your price is 13AED and your offer is not the Featured Offer. Seller A is the Featured Offer at 13AED and Seller B has an offer for the same product on Amazon at 15AED. The Competitive Price increased from 13AED to 17AED. Automate Pricing will keep your price at 13AED to match the Featured Offer.
You set a rule to match the Featured Offer price and have selected to compare prices off of Amazon. Your minimum price is set to 10AED and your maximum price is set to 20AED. Your price is 13AED and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15AED. The Competitive Price increased from 13AED to 17AED. Automate Pricing will set your price to 15AED based on next best offer.
You set a rule to stay below the Featured Offer price by 1AED and have selected to compare prices off of Amazon. Your minimum price is set to 10AED and your maximum price is set to 20AED. Your price is 13AED and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15AED. The Competitive Price increased from 13AED to 17AED. Automate Pricing will set your price to 14AED based on next best offer.
You set a rule to stay below the Featured Offer price by 3AED and have selected to compare prices off of Amazon. Your minimum price is set to 10AED and your maximum price is set to 20AED. Your price is 13AED and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15AED. The Competitive Price increased from 13AED to 17AED. Automate Pricing will keep your price at 13AED. The next best offer is 15AED, applying your rule would result in your price to be 12AED. Automate Pricing will maintain your current price at 13AED.
You set a rule to stay above the Featured Offer price by 4AED and have selected to compare prices off of Amazon. Your minimum price is set to 10AED and your maximum price is set to 20AED. Your price is 13AED and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15AED. The Competitive Price increased from 13AED to 17AED. Automate pricing will set your price to 17AED based on next best offer.
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