Once you create a pricing rule, select SKUs to apply to the pricing rule. Automate
Pricing does not change prices on your behalf until you click Start repricing for a
To add SKUs to a pricing rule, follow these steps:
Select the SKU that you want to add
to a pricing rule. Automate Pricing shows active SKUs in your catalog. You can search
for SKUs by product name, ASIN, or SKU, or by product identifier (UPC, EAN, or
After you find the SKU that you want to reprice according to your rule, add Your minimum price and Your maximum price (optional). If you do not set a maximum price, Automate Pricing will protect customer trust on your behalf by ensuring that your offers are not priced significantly higher than recent prices so that your offers remain eligible to become the Featured Offer (Buy Box).
Note: The minimum price and maximum price (optional) are the limits of automated pricing changes, so ensure that you set prices at which you are comfortable selling.
Click the arrow next to the Take action button and select the rule to which you want to assign the SKU.
Select Start repricing. When
you click Start
repricing for a SKU, the SKU will automatically reprice based on the
rule you selected. The price follows the defined criteria, within the minimum and
maximum prices that you set.
Repeat with as many SKUs as you want
to reprice in your catalog.
Note: You can choose to continue repricing or pause repricing if you make manual price update in Seller Central using feeds, Manage Pricing, or Manage Inventory.
To learn about the Regional Automate Pricing file, click here.
Note: Amazon automatically changes prices as long as your price is not changed by a method other than Automate Pricing, such as feeds, Manage Pricing, or Manage Inventory. If you make a price update for a SKU using any method other than Automate Pricing, your automated pricing rule is paused and the price you entered via the other method is used. If this happens, go to Automate Pricing, find the paused SKU, and select Resume to resume automatically repricing that SKU.