Overview
Now that you have read your Amazon seller agreement and associated policies and guidelines, we want to give you additional information that is key to selling successfully on Amazon.
We find that new Selling Partners on Amazon often bring with them their experiences with other selling services and assume that all seller services work the same. They might think that there's no need to pay much attention to the details in your seller agreement and the program policies and guidelines. As a result, we receive communications from Selling Partners that begin with "I didn't know I was supposed to...".
We don't want you to find yourself in that position, so we are presenting you with some of the things that are most commonly overlooked by new Selling Partners.
List products
Things to know
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Listing products in the right categories and with the correct information is critical for good customer experience and strong seller performance.
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All your listings must conform to the standards described in the style guide specific to your category. For more information, see Product page style guides.
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Amazon customers expect their products to be well-packaged and to arrive on time.
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Product detail pages do not belong to a single seller. The product title, image, and details must be specific to the product itself, not to any individual product or seller promotions. Ensure that the product detail page outlines any additional items that are essential to the function of the product.
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Set up your shipping rates, sale pricing, and promotions in Seller Central; don't include any of this information in your product listing details.
Things to do
Product titles
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Provide information about the specific product only.
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Keep it short, but include critical information.
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200 characters maximum, however we recommend fewer than 80 characters.
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Start with the product brand where appropriate and not the seller.
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Include a model number, when available.
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Use only plain text (no HTML formatting).
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Pay attention to correct capitalization.
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Use numerals ("2" instead of "two").
Refer to Product title requirements help page.
Images
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Show only the product that is for sale, with no accessories — what the buyer will actually receive.
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Use a pure white background (RGB values of 255,255,255).
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Avoid blurry pixelated images. The product and all its features must be clearly visible
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Provide images with 1,600 pixels or larger on the longest side.
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The product must fill at least 85% of the image area.
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The image format must be JPEG (.jpg), TIFF (.tif), or PNG (.png). JPEG is preferred.
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Use professional photographs.
Refer to Product image requirements help page.
Things to avoid
Product titles
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Marketing information, promotions, or any other information that is not descriptive of the product itself (for example, "x% off", marketing messages, seller URL, or seller name in the title, promotional phrases, such as "free shipping", "100% quality guaranteed").
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Selecting a category for your product that does not match the existing Amazon browse tree.
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HTML code
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ALL CAPS
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Symbols (! * $ ?)
Images
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nudity or partial nudity
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Sexual and romantic kissing
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drug samples and paraphernalia or
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any offensive flags
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Showing accessories and props that are not sold with the product.
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Lifestyle pictures for the main image that show, for example, people using the product.
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A single image displaying multiple colors or views of the product.
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Colored backgrounds.
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Graphics, illustrations, or animated images are not allowed.
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Borders, watermarks, text, URLs, seller logo, or name on the images.
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Mannequins.
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Line drawings or artistic representations.