Every product on Amazon needs one
or more product images. The primary image of your product is called the "MAIN." The MAIN
image represents a product in the search results and browse pages, and is the first
image customers see on a product detail page. Remember, the images you choose to upload
for your product will impact customer buying choices, and so quality matters. Choose
images that are clear, easy to understand, information-rich, and attractively
Add an image
There are several ways to add a
product image to Amazon:
Use the Add a Product tool to
add an image when you create a new listing.
Use the Manage Inventory tool
to add an image to an existing listing.
If you use inventory files, specify the
product image URL in the inventory file.
Are you having problems
uploading images? If you are seeing an error or if you face any other URL issues, you
can search for "image error" in Help for common image-related errors and find more
image doesn't guarantee that it will be displayed on the product detail page or
search pages. Amazon uses complex image ranking technology to determine the best
images to display. Follow the guidelines provided in the Product image
Help page to increase the chances.
You will find a comprehensive list of all Amazon's
image standards specific to your product category in the corresponding category style
guides. Please read them carefully as images you upload to Amazon must conform
with these requirements. Please note that in the case of overlaps or conflicts, the
guideline of each category takes precedence.
Images must accurately represent the
product and show only the product that's for sale with minimal or no propping.
The product and all its features
must be clearly visible.
MAIN images must have a pure white
background (pure white blends in with the Amazon search and product detail pages—RGB
color values of 255, 255, 255).
MAIN images must be professional
photographs of the actual product (graphics, illustrations, mockups or placeholders
are not allowed). They must not show excluded accessories; props that might confuse
the customer; text that is not part of the product; or logos, watermarks, or inset
MAIN images must not be multiple
views of the same product.
Images must match the product
The product must fill at least 85% of the
Images must have more than 72 dpi
Images should be 1,000 pixels or larger in
either height or width. This minimum size requirement enables the zoom function on
the website. Zoom has been proven to enhance sales. The smallest your file can be is
500 pixels on its longest side.
Amazon accepts JPEG (.jpg), TIFF
(.tif) or GIF (.gif) file formats, but JPEG is preferred.
The product must not be on a
mannequin, except for stockings or socks.
Image must contain only the product;
no extra props are allowed.
Image must not contain a model
unless the product is apparel or an apparel accessory worn by a model.
Images must not be out of focus,
blurry, pixelated, have jagged edges, or be cropped by a frame edge.
If the product is on a model, the
model must be standing (not sitting, kneeling, leaning, lying down, or in other
The product must be out of its
packaging or shown without external brand tags, except for stockings or socks.
Images must not contain nudity or
be sexually suggestive.
Add secondary images
MAIN images can be supplemented with
additional images showing different sides of a product, the product in use, or details
that aren't visible on the MAIN image. Follow the image standards listed above to
maintain the quality and consistency across all your product images.
We reserve the right to remove images
that do not meet our image standards. Refer to the Product image
Help page for examples of MAIN images. You must always ensure
that you have the necessary rights for the images you submit. Our servers do not
support animated GIF (.gif) file format.