Sellers on the Individual selling plan may not list items at a price in excess of 20,000 AED (inclusive of applicable VAT). Sellers on the Professional selling plan may not list items at a price in excess of 200,000 AED.
The item price is the amount payable by a customer, excluding shipping and handling, as it appears when you list an item.
The total price is the amount payable by a customer as well as all terms of offer/sale. This includes all of the following:
The total price does not include discounts, sales, rebates, or other promotional offers you attempt to make available through the Amazon Marketplace that we do not honor or support.
Customers trust that they will find consistently low prices on Amazon Marketplace sites. You may list items at any price you feel is fair, regardless of the Amazon price or list price, but you must make your pricing decisions independently. Agreeing with another seller the price at which to list, or agreeing not to undercut each other’s price, is unfair to our customers and erodes their trust. It is also illegal according to UAE competition law.