We want customers to be able to shop with confidence on Amazon. For certain products, brands, categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.
To apply for listing a product that requires approval, that already exists in Amazon’s catalog, follow these steps:
To check the status of an application, return to the Add a Product tool and click the Manage your selling applications link located towards the top of the page.
To add a new product to Amazon’s catalog in one of the categories with restrictions listed below, follow the link to the application and submit the required information related to your product.
Please note that additional listing limitations may apply for certain products, at either the ASIN, brand, or the sub-category level. When attempting to list products with additional requirements, you will see a Listing Limitations Apply link next to the product.
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Even if selling an entire category does not require approval from Amazon, selling certain products may require approval (listed below). See the next section on how to submit a request for approval.
For certain categories, to ensure that customers are able to buy with confidence from Amazon, sellers must be proactively approved by Amazon, and we may not currently be accepting applications:
To learn more about selling in one of the product categories listed here, sellers should contact us for more information. When submitting a request, please provide the name of your company and a link to your company website, if applicable. Your request should also include the following information:
We will review requests as they are received. We may not be accepting applications to sell, but if we are we may ask you to provide additional information based on our requirements for the category. We will notify you once a decision has been made.