This article applies to selling in: United Arab Emirates

Categories and products that require approval

We want customers to be able to shop with confidence on Amazon. For certain products, brands, categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.

Applying to list existing products that require approval

Sellers must meet additional qualifications to sell certain brands or list within certain categories on Amazon. Follow these steps to apply for approval:

To apply for listing a product that requires approval, that already exists in Amazon’s catalog, follow these steps:

  1. From the Seller Central Home page, click Catalog menu and select Add a Product.
  2. Search for the item you want to sell.
  3. In the search results, click the Show limitations link next to the item.
  4. Click Apply to sell to begin the application process.

    To check the status of an application, return to the Add a Product tool and click the Manage your selling applications link located towards the top of the page.

  5. Upload the required documentation for the products you intend to list. Depending on the product you are applying for and how you acquire the products, the documents requested may vary. You should be able to obtain most of these documents from your supplier.
  6. Submit the application. Within a few days, our seller support applications team will either approve the application or get in touch for more information.

Applying to list new products in categories that require approval

To add a new product to Amazon’s catalog in one of the categories with restrictions listed below, follow the link to the application and submit the required information related to your product.

Please note that additional listing limitations may apply for certain products, at either the ASIN, brand, or the sub-category level. When attempting to list products with additional requirements, you will see a Listing Limitations Apply link next to the product.

Product Category Submit Application
Books Request Approval

Products that require approval

Even if selling an entire category does not require approval from Amazon, selling certain products may require approval (listed below). See the next section on how to submit a request for approval.

  • Ink cartridges or toners in any category, you will need to submit documents to prove product authenticity (example, invoices). .
  • Perfumes or fragrances in any category, you will need to submit documents to prove product authenticity (example, invoices). .
  • Helmets in any category, refer to the help page on Approval for Other Products.
  • Contact Lenses in any category, refer to the help page Health & Beauty.
  • Medical Supplies & Equipment in any category, refer to the help page Health & Beauty.
  • Children’s Toys in any category, refer to the help page Toys.
  • Lithium-ion Batteries in any category, refer to this help page on Approval for Other Products.
  • Plug-in Chargers in any category, refer to the help page on Approval for Other Products.
  • Electrical cooking appliances and implements in any category, refer to the help page on Approval for Other Products.
  • Baby Products including diapers, feeding supplies, strollers, and car seats: refer to the help page Baby Products.
  • Hair care, skin care, body care, or similar products in any category, refer to the help page Health & Beauty.

Categories that require approval

For certain categories, to ensure that customers are able to buy with confidence from Amazon, sellers must be proactively approved by Amazon, and we may not currently be accepting applications:

  • Grocery
  • Books
  • Baby Food and Formula
  • Pet Food
  • Dietary Supplements/ Sports Nutrition/ Vitamins and Minerals
Note: Sellers are required to match against existing pages in our catalog, where possible. Creating new product pages that duplicate existing product pages is prohibited.

To learn more about selling in one of the product categories listed here, sellers should contact us for more information. When submitting a request, please provide the name of your company and a link to your company website, if applicable. Your request should also include the following information:

  • Product category you plan to sell and specific information on the products in question.
  • Confirmation that you are a registered business in the UAE.
  • Confirmation that your items are approved for sale in the UAE. Only products that are intended to be sold in the UAE can be listed on Amazon. If you are not sure, please check with the manufacturer or supplier.

We will review requests as they are received. We may not be accepting applications to sell, but if we are we may ask you to provide additional information based on our requirements for the category. We will notify you once a decision has been made.

Categories and products requiring approval

Restricted products

Certain products may not be listed at all on Amazon. Learn more in our Restricted Products and Selling Policies.


Categories and products that require approval


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