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Singles' Day
(11.11 Sales) & White Friday Sales

To be announced shortly

We're excited to announce our upcoming big sales event – a prime opportunity to reach customers during this important shopping season and maximize your sales potential.
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Important: To participate please select 11.11 Sale and White Friday Sale window under Event List in promotion hub when submitting your deals and coupons.

Lightning Deals and Best deals

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White Friday Deadline: November 19th, 2026
Singles' Day (11.11) Deadline: November 6th, 2026
Submit Your Deals

Coupons & Buy X Get Y

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White Friday Deadline: November 19th, 2026
Singles' Day (11.11) Deadline: November 6th, 2026
Submit Your Promotions
*If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the Event.
**Seller can utilize the Promotions in Seller Central under Advertising to create bulk deal following system recommendations.
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Seller Incentives

Get started with AED 175,000 in incentives

New Seller Incentives
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Get up to 5% back on your first AED 3,500,000 in eligible branded sales through your first year until reaching AED 175,000 in bonus value*
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Up to AED 3500 credit to create Sponsored Products ads
How it works
New Selection Benefits
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Get reduced 5% referral fees for up to 120 days when you're first to list Prime-eligible products in UAE
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Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days
How it works
*Only applicable if you enrol your brand in Amazon Brand Registry

Over AED 175,000 in incentives

Learn more

Amazon selling programme

Your incentive

How to get

Brand Registry incentives
Brand Registry
Get up to 5% back on your first AED 3,500,000 in eligble branded sales through your first year until reaching AED 175,000 in bonus value*
Enrol your brand in Amazon Brand Registry. within 6 months of listing your first eligible product. Bonus expires 12 months after you graduate (whether by reaching the cap or by completing the 1-year eligibility period) from the programme. Learn more.
Advertising benefits
Sponsored Products
AED 3500 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more.
New Selection benefits
New to Prime New Selection Program
Reduced referral fees of 5% on your first 100 standard-size units or 50 oversize units of eligible new-to-Prime parent ASINs for 120 days from listing date*
List a new-to-Prime parent ASIN on or after October 7, 2025, with new to prime eligible products in UAE. The discount applies automatically when you meet eligibility criteria. Track your benefits through the New Selection Program dashboard. Discount period starts from your new Prime ASIN's buyable listing date. Learn more.
FBA New Selection Program
Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days
Enroll in the FBA New Selection program before sending your first inventory to Amazon fulfillment centers. Benefits apply automatically to eligible ASINs after enrollment. Track your benefits through the FBA New Selection dashboard. Learn more.
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